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Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. Fan Appz said it differs from other, social media marketing products because it is focused on helping brands close a sale.

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Social Media Faking It – Cheaper Than You May Think, But Still Not Worth It

InfoChachkie

How much will social media fame cost you in 2014? This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. Thus, if you purchased all of the social media "juice" shown here, it would only cost you about, $6,804. The Cost Of Fake Fame.

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Soci Gets $1.5M For Social Media Marketing

socalTECH

San Diego-based Soci , a developer of a social content discovery engine and social media marketing software product, has raised $1.5M Soci, led by Afif Khoury, develops a social content discovery and marketing engine. Soci, led by Afif Khoury, develops a social content discovery and marketing engine. READ MORE>>.

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter?

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Using Social Media To Deal With Customer Trolls

InfoChachkie

In addition to utilizing reputation management services such as YellowBot , entrepreneurs must become proficient online advocates, defending their businesses against unjust and unfounded attacks. Pander, Don''t Preach - When addressing complaints via social media, your intended audience is not the person who feels they were wronged.

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Snapchat's Evan Spiegel: Fake News Is Social Media's Fault

socalTECH

CEO Evan Spiegel blames social media --implying, indirectly, Facebook--for the phenomenon of "fake news", saying that personalized newsfeeds have revolutionized the way people share and consume content but at a "huge cost to facts, our minds and the entire media industry." READ MORE>>.

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6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Proactive customer service.