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LA Looks To Prove It's A Social Media Mecca

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Los Angeles is looking to prove it is a center of the social media universe next week, with a roster of events for Social Media Week Los Angeles. According to local event organizers, the Los Angeles Social Media Week events--75 in all--are expected to have well more than the 4,000 who participated last year.

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GotCast Plans Spinoff Website For Social Media Contests

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Santa Monica-based GotCast , the online casting site run by Alec Shankman, told its users today that it is gearing up to launch a new, spin-off website for its social media contest platform.

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Break Media Launches Into CPA Ads, Social Media Marketing

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Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. For one, we built a following by using Facebook and Twitter and other social networking sites. We built unique websites for each show.

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Spreeify Adds New Social Media Giveaway and Promotions Product

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According to the company, the new product helps brands engage socially with people, by helping them run promotional giveaway campaigns on sites such as Facebook, Twitter, Pinterest, Tumblr and Instagram. The company said its site helps run campaigns offering promotional items for people to discover, share, and win. READ MORE>>.

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X1 Discovery Takes On Social Media Discovery

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X1 Discovery said today that it has launched a new, electronic discovery software called X1 Social Discovery, which is specifically aimed at helping computer forensics professionals address social media content. X1 Discovery said it will be releasing its software on October 18th, priced at $945 per seat annually.

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CitizenHawk Takes On Social Media Monitoring

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Aliso Viejo-based CitizenHawk , the venture backed developer of online brand protection services, said today that it has launched a social media monitoring tool. Cost of the new tool was not announced. CitizenHawk is led by David Duckwitz.