socalTECH

MARCH 21, 2017

The Snapchat analytics software developed by Los Angeles-based Naritiv , a startup producing online content for brands, has been acquired by social media management firm Hootsuite. Hootsuite said the acquisition specifically was geared towards the Snapchat analytics solutions created by Naritiv.

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Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. 04% full, you should start looking for a new container.

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Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. 04% full, you should start looking for a new container.

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Social Media Media Marketing Snapchat 101

TechCrunch LA

AUGUST 30, 2022

Digital avatar startup Genies , known its for high-profile partnerships with celebrities such as Justin Bieber, Migos and Cardi B, has just released its long-anticipated NFT storefront, “The Warehouse.” Eventually, Nigam sees the company expanding into a full-fledged social network, which he said Gen Z is “starving for.”

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socalTECH

JANUARY 29, 2016

Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms.

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Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Tech Zulu Event

JULY 28, 2014

Fact: social media is among the top most powerful communication tools today. Pew Internet Project’s research on Social Networking reports that as of January 2014, 74% of online adults use social networking sites. Digital Insights reports in their 2014 Social Media statistics that Facebook has 1.01

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socalTECH

JANUARY 17, 2014

in the quarter and social media darling Snapchat raised $50.0M. billion invested across 3,995 deals for the year, which is up 7 percent in terms of dollar amount, and 4 percent more in deals than 2012. For the year, a total of $2.51 billion was invested across Southern California''s technology industry. For Q4, $8.4

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Tech Zulu Event

JULY 16, 2013

Today’s startup innovators come from about six hours south of Silicon Valley. Fun Fact: One of the most prominent figures from their firm, Mark Suster t, runs a blog startups follow religiously. Social Enterprise: Hub LA. Social Media: Snapchat. Silicon Valley? That’s so yesterday. Marketing: SteelHouse.

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socalTECH

DECEMBER 8, 2016

Los Angeles-based KidGuard.com , a startup backed by Lawrence Ng's OnRamp Fund, said this week that it has launched a new product which can help parents monitor their children's texting and cell phone usage. According to the startup, it's able to track communication in Facebook, WhatsApp, Snapchat, Skype, Viber, Kik, WeChat and Line.

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Tech.Co

JULY 31, 2017

Shift to Snapchat-Styled Videos. With all sorts of text/video messaging apps, email and social media as the primary mean of communication, the phone has become both a public and a business nuance. The hacks below should help you do just that. According to Fundera survey , only 6.7 The workaround here might be surprising.

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TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. Image Credits: Robiiiworld (Brandy Merriweather via BStarPR).

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socalTECH

JUNE 8, 2020

How did the company start? There are lots of others trying to put content on Facebook, Instagram, Snapchat, and Tiktok, which is more about entertainment around social media. What we do, is we take them from social media into a one-to-one relationship, via text, directly to their phone.

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Tech Zulu Event

OCTOBER 29, 2014

ON is like a smorgasbord of the best features from other social media platforms and combines it into one experience that could change the way we meet new people. What ON does differently is take the best parts of Instagram, Facebook, Twitter, Snapchat and Tinder and roll into one social media platform.

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socalTECH

DECEMBER 22, 2016

Today, we have Cody Simms , Executive Director of Techstars (www.techstars.org), which has been very active this year in the startup accelerator and mentoring area. Cody Simms: Locally in LA the Snapchat IPO will have a huge impact on our local startup ecosystem. What was the biggest news from you or your firm this year?

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Startup Professionals Musings

FEBRUARY 20, 2017

Most budding entrepreneurs don’t realize that nine out of ten startups fail within 24 months. They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat. A lot fewer have experience with the challenges and complexities of launching a startup.

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socalTECH

DECEMBER 11, 2018

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. How was it you ended up in San Diego? Wildlink is backed by Mucker Capital.

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socalTECH

FEBRUARY 19, 2016

We caught up with him to learn more about IPSy and its subscription business. Corey Weiss: Michelle started her career eight years ago as a beauty creator. Social media allows women to seek out other, like minded women, and learn from them. We can have up to 200 different configurations of the glam bag each month.

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Startup Professionals Musings

MARCH 16, 2016

Whether you are talking to peers, competitors or investors, you as an active entrepreneur will be judged on your familiarity with today’s startup and funding jargon. This term is currently applied to recent startups who profess a current valuation which exceeds $1 billion. Prime examples include Uber, Airbnb and Snapchat.

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Tech.Co

FEBRUARY 14, 2017

On your birthday, something special happens on social media: you receive hundreds of likes and well wishes from friends, family, high school classmates and people you haven’t talked to for years on Facebook. And while this has been the standard for years, one startup is hoping to personalize the birthday wishes even more.

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socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. We want to help you monetize your knowledge, your skills, and your social media. That's where I first started getting the idea to create what is now Indi.

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Xconomy

DECEMBER 28, 2017

A series of events this year—from the Equifax data breach to the foreign use of social media to influence the U.S. Guengerich moved to North Texas in 2017 after years in the Austin tech community, where he co-founded Appconomy, a China-focused e-commerce startup, among other initiatives. Here’s an edited transcript.

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Startup Professionals Musings

OCTOBER 2, 2018

The challenge is to rise above the clutter, and stand out in the rush of over 500,000 other new businesses that get started in the U.S. I find that digital marketing is the most visible and effective place to start. As an advisor to many entrepreneurs and small businesses, I often get asked where to start, and how to proceed.

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Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Use visibility and social media to pull clients in. Raise the conversion rate with effective follow-up. They expect reviews and testimonials from other clients.

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Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Passion is necessary but not sufficient to start a business.

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Tech Zulu Event

FEBRUARY 17, 2016

And I’ll tell you why, starting with where you started and why you succeeded. In fact, Twitter was one of the first mobile social media platforms. Users could set up their phone to tweet from it; send an SMS txt and the tweet would appear on your profile. All these things set Twitter up for enormous user growth.

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socalTECH

MARCH 13, 2017

Los Angeles-based Flyr , a new startup founded by Hassan Uriostegui and Brett O'Brien, the serial entrepreneur behind Viddy and Xdrive, said today that it has launched a new app which lets users create interactive, shareable videos. READ MORE>>.

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TechCrunch LA

APRIL 5, 2019

Snap is taking a leaf out of the Asian messaging app playbook as its social messaging service enters a new era. The company unveiled a series of new strategies that are aimed at breathing fresh life into the service which has been ruthlessly cloned by Facebook across Instagram, WhatsApp, and even its primary social network. The result?

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TechCrunch LA

JANUARY 14, 2019

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. “We started doing cartoon live streams and the founders of Musical.ly

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Both Sides of the Table

OCTOBER 23, 2017

We all have a pretty good idea about things that drag down our productivity or suck up time that would be better spent on more fulfilling activities. At nighttime I don’t check my email or social feed right before bed, which helps me from having last-minute anxiety before going to sleep. I share a bit on Snapchat.

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