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6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Infographic: Social Media Spurring E-Commerce Activity

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A new study of social media activity and e-commerce, compiled from Los Angeles social tools developer Social Annex , shows that social media is--not surprisingly--playing a far bigger role in online shopping this year. The company highlighted some of its result in an infographic (reproduced below).

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Soteria Intelligence Takes On Social Media Threat Identification

socalTECH

Los Angeles-based Soteria Intelligence said yesterday that it has launched a new, social media threat assessment service, to help find threats voice on social networks in real time. soteria intelligence social media threat identification enforcement search crime' The new company is led by Aaron Schoenberger.

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CitizenHawk Takes On Social Media Monitoring

socalTECH

Aliso Viejo-based CitizenHawk , the venture backed developer of online brand protection services, said today that it has launched a social media monitoring tool. Cost of the new tool was not announced. CitizenHawk is led by David Duckwitz.

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Bottlenose Lands $3.6M For Social Media Analytics

socalTECH

Bottlenose , a brand new startup in social media analytics, has raised $3.6M Bottlenose said that its software is helping brands and agencies, including Pepsi, FleishmanHillard, Razorfish, and DigitasLBi, to map and track trends in social networks. capital venture analytics media social bottlenose'

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6 Ways The Business Social Media Players Are Changing

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?