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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

83 percent of online users aged 50-64 use social media now, and the growth rate continues to increase. Social networking penetration by Boomers is now catching up with the other age groups, reaching nearly 90 percent across the board.

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Baby Boomers May Be Your Biggest Startup Competitors

Startup Professionals Musings

65 percent of online users aged 50-64 use social media now, and the growth rate continues to increase. Social networking penetration by Boomers has now caught up with the other age groups, reaching about 80% across the board.

Startup 119
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10 Ways Tech Entrepreneurs Can Make the Most of the Holidays

Tech Zulu Event

4 Use social media. As with email, social media is a practical way to keep your target customers informed of sales throughout the duration of the holidays. Social media giveaways and contests can draw a lot of new attention from potential buyers — particularly among more tech-savvy audiences.

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Encore Entrepreneur Is The New Baby Boomer Lifestyle

Startup Professionals Musings

65 percent of online users aged 50-64 use social media now, and the growth rate continues to increase. Social networking penetration by Boomers has now caught up with the other age groups, reaching about 80% across the board.

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Baby Boomers Are Surpassing Gen-Y As Entrepreneurs

Startup Professionals Musings

Six out of 10 Internet users aged 50-64 use social media now, and the growth rate continues to increase. Social networking penetration by Boomers has now caught up with the other age groups, reaching about 80% across the board.

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Innovative Services Are A Huge Boon For Startups

Startup Professionals Musings

If you think about it, services make more sense in this social media age where relationships, personalization, and interaction are king. These range from extended warranties, to home delivery and setup, to on-site technical support. Product sharing services.

Services 101
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Your Next Startup Will Likely Be Run By a Boomer

Startup Professionals Musings

Half of the Internet users aged 50-64 use social media now, an 88 percent growth from the previous year. Social networking penetration by Boomers has now caught up with the other age groups, reaching about 80% across the board.

Startup 112