Startup Professionals Musings
AUGUST 20, 2013
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly. Show evidence of your expertise.
Startup Professionals Musings
JANUARY 17, 2013
Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.
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Startup Professionals Musings
JULY 22, 2012
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly. Show evidence of your expertise.
Startup Professionals Musings
MARCH 16, 2014
Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.
Startup Professionals Musings
DECEMBER 5, 2010
Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. They will exit quickly. Show evidence of your expertise.
Startup Professionals Musings
DECEMBER 7, 2010
Use social media and Search Engine Marketing (SEM) to start. Create meaningful content and engage others online (free downloads, white papers, webinars, regular blogging). Despite the fact that social networking and other online processes are essentially free, good marketing still costs money.
Startup Professionals Musings
APRIL 24, 2019
Mark Zuckerberg became a major influencer of social networking by first allowing only students from Harvard on his platform, and highlighting the uniqueness of Facebook. People want to connect with and learn from people like them – not from edicts, anonymous brand marketing material, and white papers that allow no interaction.
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