Social Network White Paper Writing 
Startup Professionals Musings
AUGUST 20, 2013
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly.
Startup Professionals Musings
JULY 22, 2012
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue. They will exit quickly.
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Startup Professionals Musings
DECEMBER 5, 2010
Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue. They will exit quickly. Show evidence of your expertise.
Startup Professionals Musings
APRIL 24, 2019
Now customers judge you by your visibility to them at public forums, your writing, videos, and what other public figures say. Take an active role in a higher cause or social reform. Highlight your credibility by visibility and relationships. In the past, credibility came from a position title and the size of your business.
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