Startup White Paper Writing 
Startup Professionals Musings
AUGUST 20, 2013
In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.
Both Sides of the Table
MARCH 10, 2015
I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand.
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Startup Professionals Musings
DECEMBER 5, 2010
In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.
Startup Professionals Musings
DECEMBER 19, 2021
If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. This means writing at the level of an average newspaper story (about eighth-grade level). If necessary, create a separate white paper for other details and reports. Polish the overall look and feel.
Startup Professionals Musings
MARCH 19, 2017
If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. This means writing at the level of an average newspaper story (about eighth-grade level). If necessary, create a separate white paper for other details and reports. Polish the overall look and feel.
Startup Professionals Musings
JULY 22, 2012
In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.
Startup Professionals Musings
AUGUST 27, 2011
If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. This means writing at the level of an average newspaper story (about eighth-grade level). If necessary, create a separate white paper for other details and reports. Polish the overall look and feel.
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