6 Tips for Building Relationships with Journalists
Both Sides of the Table
MARCH 22, 2010
. - Journalists don’t know enough about your company before the show, don’t have time for proper research, and you will be competing for their time afterward with 49+ other companies that want them to write about you. - If you’re Yammer , Mint or RedBeacon (all winners) you’re knighted with wonderful coverage.
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