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OK Go Super Bowl Video Illustrates Collision Between Content, Technology

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What do you get when you mix the desert around Mojave, two months in a Van Nuys warehouse, an MIT engineer, and a band which has risen to prominence as a YouTube phenomenon? However, it does illustrate the increasing influence of technology and online media on entertainment, and how much the two worlds are colliding.

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Electro Rent Closes Equipment Management Technology Buy

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Van Nuys-based Electro Rent Corporation , a provider of rental, leasing, and sales of electronic test equipment, said Thursday that it has completed its acquisition of Equipment Management Technology. The deal was worth $10.7M. Electro Rent had originally announced the buy on August 12th. READ MORE>>.

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Electro Rent Buys Test Equipment Firm

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Van Nuys-based Electro Rent , the provider of electronic test equipment rentals and leasing, said Thursday that it has purchased Equipment Management Technology , a fellow electronic test equipment company, out of bankruptcy. Electro Rent said it pay $11.1M in cash for the firm, via a private, U.S. Bankruptcy court sale.

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X Prize Auctioning Off Zero Gravity Flight On eBay

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Los Angeles-based X Prize Foundation , the group which manages a series of competition-based prizes aimed at advancing science and technology, said today that it is running an eBay auction for a zero gravity flight with Avatar producer and director James Cameron. The flight will be on a modified Boeing 727-200 aircraft, the G-FORCE ONE.

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Local Firms Recognized For Innovation

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A number of local, Southern California firms were recognized today by the Wall Street Journal, in that publication's annual Technology Innovation Awards. According to the WSJ, Zoom Focus Eyewear , Van Nuys-based developer of eyeglasses which can replace the need for progressive or bi-focal glasses, was awarded the Silver Winner in its award.

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Audiolife Gets $1M In Bridge Funding

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Van Nuys-based Audiolife , a firm that develops tools and technology to sell merchandise to music fans, announced today that it has raised $1M in a bridge round of funding. The company said the funding will go to hire key personal, further develop its technology platform, and for strategic partnerships. READ MORE>>.

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Zoom Focus Eyewear Becomes Superfocus

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Van Nuys-based Zoom Focus Eyewear , the developer of eyeglasses which can replace the need for progressive and bi-focal eyeglasses, said this week that it has renamed itself Superfocus LLC. The firm said it has also renamed its TruFoculs eyeglasses as Superfocus. READ MORE>>.

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