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TrueCar Gets Investment from Guthy-Renker

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Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

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TrueCar Backs Women Auto Racers

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Santa Monica-based TrueCar , which provides automotive pricing information and powers automotive buying programs with its software and systems, said Friday that it is in an extensive, multi-year commitment to support female race car drivers.

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TrueCar Launches New Website, Ad Campaign

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In a major launch, Santa Monica-based TrueCar , the online new and used car pricing website, said it has launched a redesigned website and new ad campaign. TrueCar, which is headed by Scott Painter, said it has launched a $7.7M advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand.

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TrueCar Wins AARP

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Santa Monica-based TrueCar , which operates a technology driven, car buying service, has inked a big deal with the AARP , the group which serves people age 50 and over. truecar aarp automobile buying program pricing price auto' Financial impact of the deal was not announced. READ MORE>>.

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TrueCar Raises $200M, Acquires Firm

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Santa Monica-based TrueCar , the automotive pricing website headed by Scott Painter, said this morning that it has raised $200M in new debt and equity financing, plus acquired a company. TrueCar said the financng round included USAA, Capricorn Investment Group and GRP Partners, all existing investors in the firm.

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TrueCar Awards Vehicle To Marine Veteran

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Santa Monica-based online car marketplace TrueCar said it has awarded a new, retrofitted vehicle to a Marine Corps Vietnam veteran, as part of its DrivenToDrive initiative. According to TrueCar, the brand new, retrofitted Chevy Traverse was awarded to Marine Corps Vietnam veteran Leonard "Len" Johnson of Philadelphia.

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TrueCar Scoops Up $30M From Vulcan Capital

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Santa Monica-based online car buying technology provider TrueCar said this morning that it has raised $30M in a new round of funding, from Vulcan Capital, the venture funding arm of Microsoft co-founder Paul Allen. TrueCar said the new funds will go towards market expansion, product development, and to build its brand. READ MORE>>.

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