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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Offers virality optimization tools and A/B testing inside Facebook.

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TrueCar Tops 200,000 Cars Sold

socalTECH

TrueCar said the sales came via its more than 40 partner-branded Web Siets, which use the car pricing and sales engine powered by Zag. TrueCar said the number comes less than a year from when it reached an initial, 100,000 car sales, which occurred earlier this year.

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TrueCar Launches Mobile Site

socalTECH

According to the company, the new site runs on Apple iPhone, BlackBerry, and other web-enabled mobile devices. TrueCar is a spinout of Zag Automotive, which is also run by Painter. Los Angeles-based TrueCar , the online car pricing site run by Scott Painter, said today that it has launched a mobile version of its site. READ MORE>>.

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TrueCar Targets Dealers

socalTECH

Santa Monica-based TrueCar , the automotive pricing spinout of Zag, said today that it is targeting dealers with a new web site, to help dealerships price vehicles based on market data. TrueCar also said that it is in a distribution deal with Zag, to serve Zag's dealers with better upfront pricing details. READ MORE>>.

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TrueCar Licenses Auto Pricing Data

socalTECH

Santa Monica-based TrueCar , the new car pricing data startup headed by Scott Painter, said Monday that it has inked a deal with automotive publisher High Gear Media , where High Gear will include TrueCar's data on its network of web sites. Financial details of the deal were not disclosed. READ MORE>>.

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TrueCar In Deal For Vehicle Data

socalTECH

Santa Monica-based TrueCar , the online car pricing spinout of Zag Automotive, is expanding the depth of its vehicle data today, saying that it is licensing information on new vehicles from Chrome Systems, which is a part of DealerTrack Holdings. Financial details of the license deal were not disclosed. READ MORE>>.

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SharesPost: Sales In Escrow, New Research

socalTECH

SharesPost, headed by Greg Brogger and incubated by Brighthouse, is looking to create a Web 2.0-enabled Brighthouse is a technology incubator headed by both Brogger and Scott Painter, who also co-founded Zag and CarsDirect. enabled secondary marketplace for shares in private companies, and particularly venture-backed, technology firms.

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