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Eucalyptus Joins In Cloud Computing Alliance

socalTECH

The three vendors said that they will offer up a video, an online webinar, white papers, a readiness assessment workshop, and other resources around their effort. The three vendors first announced the three way collaboration back in August.

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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

If they don’t then it’s a case of putting your prospect into a “marketing funnel” so that non-sales resources can focus on staying in touch with the customer through white papers, seminars, etc. while your sales people focus on the near-term deals and hitting your quarterly targets. So there you have it.

Sales 393
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How to keep ahead of evolving cyber threats

socalTECH

A white paper from cyber security firm Fortinet says that any cyber defence system needs four elements: Prevention : act on known threats and information, utilising next-generation firewalls, endpoint security and secure email gateways. How can you keep ahead of evolving cyber threats, then?

Email 185
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Scripted.com, Backed By LA Investors, Finds $9M More

socalTECH

The company now offers up a marketplace to find content--blog posts, white papers, tweets, Facebook posts, and more--from freelance writers. The company was founded by UCLA Andreson and USC Film School grads who had met as undergrads at Claremont McKenna. READ MORE>>.

UCLA 124
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Business.com Taps Experts For Content Expansion

socalTECH

Business.com said it is in the midst of building a "more robust" library of content marketing assets on the site, including white papers, infographics, presentations, and buyer guides. The new company is backed by JMI Equity. READ MORE>>. business businesscom guide content marketing online jmiequity resourcenation'

Content 124
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USC Stevens On Tech Transfer: Understand Venture Capitalists

socalTECH

The institute said today that it has just published a white paper focused on helping universities to improve the spinout process, finding -- among other things -- that universities need to "get better at gathering, filtering, translating, and packaging new ideas."

USC 100
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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products.