SoCal Tech Calendar

MARCH 11, 2010

Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. Social media advocates tell you that you need to be active on LinkedIn and become a Blogger. Techbizconnection. Which is better for Lead Generation? They tell you that your company must have a Facebook fan page and a Twitter following.

Paid Search 100

Paid Search Social Media Media Marketing 100

socalTECH

AUGUST 29, 2012

Continuing its international expansion, Woodland Hills-based ReachLocal , which helps local businesses market themselves online through paid search marketing and other advertising, said it has opened up new offices in Canada and Germany. ReachLocal has been active in Canada since 2008, and in Germany since 2011. READ MORE>>.

ReachLocal 159

ReachLocal Woodland Hills Paid Search Advertising 159

socalTECH

MARCH 10, 2017

In 2013, Facebook local pages, Google Pages, and Yelp were not all that active. There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences. Now that you have some new funding, what's the big goal for the company?

Google 127

Google Paid Search Mobile Activity 127

InfoChachkie

NOVEMBER 3, 2014

However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search. So, as marketers test out social sites, measuring engagement KPIs and re-evaluating attribution are important to gauge the success of these activities.".

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

OCTOBER 3, 2012

Social media activities require professional effort and time, so beware the hidden costs. Search engines. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

InfoChachkie

JULY 14, 2011

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. They understand performance marketing and want to spend more of their budget on it. Those are the two main criteria.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

NOVEMBER 12, 2013

Social media activities require professional effort and time, so beware the hidden costs. Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

Social Media 93

Social Media Content Startup Web 93