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True(X) Media Finds $6M

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The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. truex media socialcibe svnetwork venture capital online advertising technology' The company has now raised over $50.85M in funding since 2008. READ MORE>>.

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Impact Radius Scores $6M

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Santa Barbara-based Impact Radius , a developer of multi-channel, performance advertising technology, announced today that it has raised $6M in a venture funding round. The round was led by Redpoint Ventures. As part of the funding, Redpoint's Greg Martin joins the company's board of directors. READ MORE>>.

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Gravity Acquired By AOL For $83M

socalTECH

According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners. Gravity was venture backed by August Capital, Redpoint Ventures, and Upfront Ventures, and had raised around $20.6M in total funding.

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Southern California Startups Raise $761.12M in Q2 2014

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The latest venture capital totals from the PricewaterhouseCoopers/National Venture Capital Association''s MoneyTree Report was released this evening, tallying up $761.12M in investments in Q2 of 2014 in Southern California, up from Q2 of 2013, when $616.83M was invested in the region. Nationally, there was $13.0 READ MORE>>.

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Report: WebVisible Shuts Down

socalTECH

Irvine-based online advertising firm WebVisible has shut down, according to a report Wednesday. WebVisible had raised over $37M in venture capital, from such investors as Adams Street Partners, Redpoint Ventures, and Sutter Hill Ventures. READ MORE>>.

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Gravity Debuts Content Personalization API

socalTECH

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October.

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WebVisible Scores $20M

socalTECH

Irvine-based WebVisible , which helps local businesses place online advertising, has scored $20M in a new funding round, according to a recent regulatory filing from the firm. The round was led by Adams Street Partners, and also included Sutter Hill Ventures and Redpoint Ventures. WebVisible is headed by Kristen Mangers. READ MORE>>.

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