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AWS Opens New Los Angeles Zone

socalTECH

Amazon Web Services (AWS), the cloud computing service of Amazon, has launched anew Los Angeles zone, which will give local customers and companies much faster access to the AWS cloud.

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Airset: Your Own Personal Cloud Computer

Tech Zulu Event

Airset gives you your own Personal Cloud Computer and the ability to add groups of Cloud Computers to your Cloud Network. Each cloud computer has an expandable hard disk, a rich suite of web applications, and acts as a web server publishing content.

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Rubicon Project Launches Beta Of Two Products

socalTECH

HFC is a "high frequency cloud" computing product, a cloud computing product specifically developed for applications similar to Rubicon Project''s own online advertising exchange. DSP Builder is a development platform for creating real-time bidding applications.

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ReachLocal Expands In Brazil

socalTECH

ReachLocal provides help to local and small businesses to advertise their companies online. The firm said it targeted Brazil as its first country in South America, due to the rapid growth rate in that country; the firm said online advertising spend in Brazil was $804M in 2011.

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tmpSocial Taps Joyent

socalTECH

Los Angeles-based tmpsocial , a provider of display advertising, in-game ad integration and virtual currency management products, has tapped cloud computing provider Joyent for its infrastructure services, the firms said this week. Tags: tmpsocial joyent display advertising software.

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Hyper-Speed, Hyper-Scale Advertising Automation Requires Hyper-Fast Hardware

Frank Addante

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The impact of this is that hyper-speed, hyper-scale advertising automation/decisioning platforms now require hardware that’s faster than hardware required to scale Web sites or mobile applications.

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SoCal's Big New Crop Of Venture Investors And Funds

socalTECH

Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. Fund size: New $250M growth fund Los Angeles Partners: Dana Settle, Mark Terbeek, Dylan Pearce, Paul Bricault, Jon Goldman. www.amplify.la. Fund size: $10M Managing Director: Paul Bricault.