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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. eCommerce for example grew 39% just last year - so there’s simply more demand. no surprise?—?that’s

Product 424
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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?” Yet it took almost six years to become profitable, with revenue only from advertising. So let’s take a look.

Platform 118
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How To Set A Balance Of User Growth Vs Profitability

Startup Professionals Musings

When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?” Yet it took almost six years to become profitable, with revenue only from advertising. So let’s take a look.

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4 Ways To Make Profits Part Of Your Growth Strategy

Startup Professionals Musings

When their deep pockets went empty, Facebook stepped in, but demanded revenue from ads. But some of you will surely say “What about Facebook and Snapchat, who focused on growth first and are clearly successful?” Yet it took almost six years to become profitable, with revenue only from advertising. So let’s take a look.

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Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge

socalTECH

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. The second part of our app is Know It, which is a video on demand platform. They can then make money from that video-on-demand, and people can pay them to watch that content.

Help 113
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price.

Marketing 379