socalTECH

JULY 23, 2013

What''s one of the hottest, fastest growing mobile apps out there out of a Southern California startup? No, not Snapchat--it''s Tinder --a mobile app and service which lets users rate people nearby them, and if the feeling is mutual, connect them. There are a lot of mobile dating apps out there, and lots of competition.

Mobile 245

Mobile Southern California News Snapchat 245

socalTECH

MARCH 10, 2017

What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands. So, as you are heavily into the mobile area, what have you learned over the last few years?

Google 127

Google Paid Search Mobile Activity 127

Both Sides of the Table

JANUARY 12, 2014

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. What about mobile? I’m sure many of you know the techniques that mobile app companies use to get onto the iOS top chart list. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 6, 2014

Unless you’re SnapChat, Instagram or similar this is probably 3-5 years into your existence. If you want to know more about them and why they grew so rapidly I’ve written about them here ( online / offline mobile ad integration ) & here ( the most obvious mobile phone ad unit ). In the Growth Years.

Startup 325

Startup Sales Technical Review Software Review 325

Tech Zulu Event

FEBRUARY 17, 2016

What made Twitter unique was the infrastructure and psychology that coincided with the rise of mobile text messaging. In fact, Twitter was one of the first mobile social media platforms. The fact that Twitter built a product around the mobile phone culture right out of the gate is significant: it created a new social pipeline.

Platform 40

Platform Startup News Content 40

Both Sides of the Table

JANUARY 5, 2016

The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. And of course SnapChat is relevant for younger video consumers. But ignoring SnapChat for video is a mistake.

Content 150

Content Snapchat Platform SEO 150

Both Sides of the Table

JANUARY 13, 2016

And while producers also have their own direct websites and distributors have their own originals: The world is specializing into mostly content producers and content distributors plus social platforms that also distribute video like Facebook, Twitter, Instagram, Vine and Snapchat.

Company 150

Company Companies Netflix Content 150

Both Sides of the Table

FEBRUARY 12, 2017

Jonah said that didn’t map to his views on the history of the media business or to his own experiences at BuzzFeed where he contents that he is being paid to produce content by companies like Facebook and Snapchat. I asked Jonah about his started position in photos, lists, GIFs and text and where he thought video fit in.

Buzzfeed 210

Buzzfeed Media Content News 210