socalTECH

MARCH 9, 2009

Los Angeles-based Rubicon Project , the online advertising optimization software firm headed by Frank Addante, released new traffic and customer numbers Monday, saying that the company is now serving up ads for 8 of the top 15 newspaper publishers in the U.S. Tags: project newspaper rubicon publishing advertising. READ MORE>>.

News 113

News Clearstone Advertising Los Angeles 113

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. PRTechConnect (www.prtechconnect.com)  You've Got News, Now Get Heard. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Both Sides of the Table

DECEMBER 5, 2010

Social Networks: Past, Present & Future. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks?

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. Topix operates a news search site which categorizes news by topic and geography. Tags: content search news topix idealab advertising twitter tweetup. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

SEPTEMBER 28, 2010

According to a report today from Paidcontent.org, Santa Monica-based Rubicon Project , the online advertising firm founded by Frank Addante, is in talks with News Corp. to fold the firm in with the Fox Audience Network (FAN). Paidcontent reports that News Corp. The report cites sources close to the deal. READ MORE>>.

Report 154

Report Clearstone Santa Monica News 154

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. Tags: advertisers sponsors. They include: Sponsors. Think Glendale.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

JUNE 28, 2011

Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

Report 187

Report Social Network News Advertising 187

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

socalTECH

JANUARY 13, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture. READ MORE>>.

Ticketmaster 164

Ticketmaster Clearstone Advertising News 164

socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

Media 140

Media Social Network Advertising News 140

Startup Professionals Musings

DECEMBER 3, 2021

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. They will exit quickly. Show evidence of your expertise.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

JUNE 16, 2010

Display ad numbers released today from Internet analysis firm comScore shows that CPMs for Internet publishers were highest for newspapers, and lowest for social networking sites. Among the lowest CPMs are social networking sites, which garnered only an $0.56 Other high CPM earners are general news sites, at $6.14

Sites 185

Sites Social Network Entertainment Advertising 185

socalTECH

FEBRUARY 16, 2011

Irvine-based Specific Media , which operates an Internet advertising network, announced today that it has added three new members to its advisory board. The firm said it has added Larry Goodman, Bill Burke, and Ed McCarrick as advisors to its executive team. READ MORE>>.

Media 154

Media Advertising News Sales 154

socalTECH

SEPTEMBER 1, 2011

Irvine-based Local.com , the operator of a network of local online business guides, said today that it has become a "preferred supplier" to PAGE Cooperative, a member-owned, cooperative buying association representing regional media publishers and newspapers. READ MORE>>.

Guide 124

Guide News Advertising Media 124

Startup Professionals Musings

OCTOBER 24, 2010

Social networking is indeed the new business networking. Since I’ve been lurking around the various social networks for the last year or so, I’ve learned a few things, so I thought it would be helpful to clue you in on current networking cultures, and how they map into the business networking scene.

Social Network 102

Social Network Networking Entrepreneur Statistics 102

socalTECH

JULY 14, 2010

Santa Barbara-based RingRevenue , the provider of pay-per-call technology headed by Jason Spievak, apparently is powering a trial by Google in its Google Affiliate Network. In news leaked out by Affiliate New Review, apparently Google is using RingRevenue on a trial of paying commissions for phone-based traffic. READ MORE>>.

Google 182

Google Santa Barbara Technical Review Advertising 182

socalTECH

NOVEMBER 23, 2010

Santa Monica-based Rubicon Project , the online ad network optimization firm, told its customers today that it has just optimized its one trillionth display ad. Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

OCTOBER 25, 2011

Rubicon Project operates an online platform which helps to maximize the advertising revenue for online publishers, by selecting the most profitable ad networks for publishers on a real-time basis. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.

Clearstone 145

Clearstone Advertising News Los Angeles 145

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

APRIL 13, 2011

San Diego-based Verve Wireless , the developer of mobile publishing and advertising applications, announced today that it has hired two executives. Verve said that it has appoint Dan Hodges as Chief Revenue Officer, and Aimee Irwin as SVP Business Development and Publisher Network. READ MORE>>.

Press 165

Press San Diego Mobile News 165

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Tell us a little bit about Newsforce?

News 124

News Advertising Press Sites 124

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. We saw that one third of Americans under 40 have started using satirical news sources as replacements for news from someone like Fox News or CNN. One of the companies there I was working with was CollegeHumor.

Content 230

Content News Startup Research 230

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. Furthermore, when Twitter publishers make money from their work in supporting the Twitter platform this is good news for all involved. Let me explain. While Ad.ly

Advertising 276

Advertising Startup Platform News 276

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Singh was most recently EVP of Product, Technology, and Operations at News Corp.' Singh was most recently EVP of Product, Technology, and Operations at News Corp.'s

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

Startup Professionals Musings

JANUARY 5, 2022

If you're worried about threats to the survival of your company, don't look for them in the news. Check your business network for a great co-founder or a great designer. Need less expensive advertising? Negotiate, or use social networks, which are virtually free. Look in the mirror. Low cost infrastructure.

Startup 103

Startup Advertising Social Network Ideas 103

Startup Professionals Musings

JANUARY 15, 2011

With the advent of social networking sites like LinkedIn, Twitter, and Facebook, Internet usage has totally morphed, from a serious business medium, to a social and fun medium that still means business. Here are the current big three in social networking for business: Facebook is biggest, moving from social to business.

Social Network 95

Social Network Networking Sites Startup 95

socalTECH

FEBRUARY 4, 2010

Hollywood-based BUZZMEDIA , the entertainment and pop culture publishing firm founded by Anthony Batt , said today that it has hired on two new sales execs, as part of a push to expand its advertising sales. Wiedre joins from Heavy.com, and had also worked at Veoh Networks and Flavorpill. READ MORE>>.

Sales 145

Sales Veoh Anthem Redpoint 145

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JANUARY 18, 2011

When you see a story from the LA Times, you know there is a certain level of quality, and that it's written by a news publication you know about. We make sure that content is available, and linked to current news stores. Right now, news organizations write off the news cycle. So, we start with that.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

MARCH 26, 2009

El Segundo-based Ripple TV , an out-of-home advertising network, disclosed this morning that it has raised $4M in a venture capital round. According to Ripple, the firm plans to use the new funding to continue to deliver its services. The new funding brings the company's total raised to just over $19M in three rounds.

El Segundo 100

El Segundo Draper Venture Capital Advertising 100

socalTECH

DECEMBER 27, 2012

What was the biggest news for you/your firm this year? The most significant news for GRP Partners in 2012 was the first close of our 4th venture fund. Some dismiss Twitter as a toy to tell people what you had for lunch and others deride them for advertising or for controlling their network.

GRP Partners 178

GRP Partners Southern California High Tech Venture Capital 178

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. READ MORE>>.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

Both Sides of the Table

SEPTEMBER 12, 2013

This is a big news day at Upfront Ventures. In other news we announced the closing of $61 million in funding at Maker Studios , which I’ll talk publicly about soon. But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks.

Invest 340

Invest Venture Capital Startup News 340

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). So here’s my news for you: People still want telephone calls!

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

OCTOBER 6, 2008

Santa Monica-based Transpera, a venture-backed provider of mobile phone video advertising, said Monday that the firm has scored a win with a new mobile video ad campaign from Ford Motor Co. According to Transpera, it will run an ad campaign for Ford's new 2009 Lincoln MKS, across mobile content sites.

Santa Monica 100

Santa Monica News Mobile Advertising 100

socalTECH

APRIL 20, 2009

Los Angeles-based Buzz Media , the online network of celebrity-focused web sites, announced today that it has inked a deal with OK! Magazine is a celebrity news magazine and website. According to the two, they are in a joint venture focused on digital content, marketing, and advertising. Buzz Media said it will use OK!'s

Media 100

Media Buzznet Anthem Redpoint 100