Startup Professionals Musings
SEPTEMBER 14, 2015
A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.
Startup Professionals Musings
SEPTEMBER 15, 2013
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Information specialists.
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Startup Professionals Musings
OCTOBER 15, 2012
It also makes legal sense to never disclose the details of your patent application, before the product is ready to ship. This takes time, and is more valuable than any advertising you can buy. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.
Startup Professionals Musings
JUNE 18, 2012
Establishing the legal structure for your business, registering trademarks, filing copyrights and patents, and drafting partnership agreements used to require extensive attorney fees and ongoing consultation. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs.
Startup Professionals Musings
FEBRUARY 21, 2011
As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Here are a few examples: Marketing specialists. Information specialists.
Startup Professionals Musings
AUGUST 31, 2011
It also makes legal sense to never disclose the details of your patent application, before the product is ready to ship. This takes time, and is more valuable than any advertising you can buy. I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor.
Startup Professionals Musings
FEBRUARY 15, 2011
Establishing the legal structure for your business, registering trademarks, filing copyrights and patents, and drafting partnership agreements used to require extensive attorney fees and ongoing consultation. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs.
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