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Conversant Acquires SET Media For Digital Video Ad Tech

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Westlake Village-based Conversant --the online advertising company which until a few days ago was known as ValueClick --said it has acquired Set Media , a digital video technology advertising company. Conversant said it will use the buy to strengthen its technology stack and portfolio. READ MORE>>.

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Conversant Hires Former Bing Shopping Executive

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Westlake Village-based Conversant , the online advertising and marketing technology company which was until recently known as ValueClick, has hired on the former head of Bing Shopping as a VP. conversant bing shopping valueclick executive microsoft advertising technology' READ MORE>>.

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J.D. Power Buys Korrelate

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Westlake Village-based J.D. Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. power jdpower korrelate automotive information consumer sales advertising merger acquisition auto analytics software'

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ValueClick Acquires Dotomi For $295M

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Westlake Village-based online advertising firm ValueClick said Tuesday afternoon that it is acquiring Dotomi , a provider of real-time, dynamic display advertising technology, in a deal worth $295M. The deal is split between 55 percent cash and 45 percent common stock.

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Job Fairs Back, As SoCal Technology Firms Ramp Hiring

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In a sign that demand for employees from Southern California technology firms is on the rise, two, separate announcements Wednesday from local companies indicates that hiring demand at local companies is up, and companies are again scrambling to fill positions.

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ValueClick Names New GM For Mediaplex

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Westlake Village-based ValueClick , the online advertising firm, said today that it has named David A. Mediaplex is ValueClick's technology division. Yovanno as its new General Manager for its Mediaplex division. Yovanno was most recently CEO of Gigya. Yovanno will report to CEO Jim Zarley. READ MORE>>.

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ValueClick, LucidMedia Link On Ad Platform

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Westlake Village-based ValueClick said today that it has partnered with LucidMedia , a provider of contextual analysis for online advertising. According to ValueClick, it will use the partnership to enable enhanced contextualization services within its online advertising platforms. READ MORE>>.