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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Four Recruiting Lessons From Grandpa

InfoChachkie

Social recruiting tools are here, and your next resume will probably never actually be on a sheet of paper. You might have even found your current job on social media. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

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Entrepreneurs: Are You an Olympic Athlete or a Spectator?

InfoChachkie

This week the SBW2012 Conference in DC offers sessions geared for small businesses including a Social Media forum, Business Matchmaking, and Federal Contracting 101. The belief that one can successfully perform a task, or sport-confidence, is a powerful tool. The conference ends with the Champion Awards Dinner. Share and Enjoy.

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How Pinterest, Tumblr, HootSuite, Klout, Posterous, Bitly and Mashable Rapidly And Repeatedly Hire Great People

InfoChachkie

Although this is a core competency that must be honed over time, there is a cadre of SaaS hiring tools that the world’s leading tech companies deploy to their advantage. The company launched its social media management system in 2008, growing to over 4 million users by the start of 2012. Right Candidates For The Right Jobs .

SaaS 209
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. People often ask me why I started blogging. My suggestion is to blog about your industry. Blog on that topic. You know your blog topic.

Blogging 373
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

We’re a tool for hackers, designers, and entrepreneurs - effectively everyone who reads Hacker News. Michael concluded his thoughts regarding managing engagement by stating, "At the end of the day, people read social news sites looking for links that are genuinely interesting and useful. For us, the audience was perfect.

News 198
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Social Media for Service Professionals

SoCal CTO

I did a presentation about the use of Social Media to a great group of people who mostly are different kinds of service professionals (attorneys, accountants, consultants, etc.). Value of Blogging I started the presentation talking about the value of blogging. Best damn marketing tool by an order of magnitude.