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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. ReachLocal, founded by Zorik Gordon, publicly traded company helping small businesses across America use the Internet for marketing [Woodland Hills. And before that he worked years at hedge funds and more broadly in the financial services industry.

Startup 304
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

In New York you have access to fashion, media, art and of course, financial services. Zorik Gordon built & IPO’s ReachLocal. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. Each of these companies exited for more than $500 million and several north of $1 billion.