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Don’t Underrate The Value Of A Startup Plan Document

Startup Professionals Musings

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Startup 102
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Here Is When Your New Business Needs A Written Plan

Startup Professionals Musings

There really is no excuse these days, with samples on the Internet, business-plan books in every bookstore, and dozens of apps to automate the process. A great business plan doesn’t have to be a book in length, with extensive financial statements.

Sample 137
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10 Startup Actualities That Demotivate Entrepreneurs

Startup Professionals Musings

A few years ago, I enjoyed one of Guy Kawasaki’s first books, “ Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.” Here is a sampling of ten themes from the book that I think are just as relevant today as they were then: The reality of starting. The reality of marketing.

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How The Reality That Entrepreneurs Face Is Not Fair

Startup Professionals Musings

A few years ago, I enjoyed one of Guy Kawasaki’s first books, “ Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition.” Here is a sampling of ten themes from the book that I think are just as relevant today as they were then: The reality of starting. The reality of marketing.

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Using Technology to Realize a Competitive Advantage

Tech Zulu Event

Computers and the Internet have now brought in a new era that relies on data to make profitable business decisions in the competitive environment. Below is a full explanation of how small businesses can leverage technology to earn a competitive advantage in the marketplace. Cloud Services. Images via Shutterstock.

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8 Errors To Avoid In Your First Minute With Investors

Startup Professionals Musings

Lead with your best marketing pitch and conviction. Of course, it’s always good to speak with conviction, but marketing terms such as “improved productivity” or “lower cost” won’t make your offering memorable. Describe technology and features, not competitiveness. Too much technology and too many features can scare off both.

Sample 127
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Classmates.com Hit By Trademark Suit

socalTECH

alleging "false designation of origin and unfair competition" over the phrase "Memory Lane". United Online shifted Classmates into the nostalgic content market in February, as adoption of social networking sites like Facebook made the firm's prior business model irrelevant. The suit was filed by Memory Lane Inc., READ MORE>>.