Remove Competition Remove Metrics Remove Sales Remove Writing
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. The first post on scaling sales dealt with “aiming&# your sales teams – making sure they were focused on the right opportunities.

Sales 289
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I Know Everybody Told You to Send Your Fund-Raising Decks as a Link.

Both Sides of the Table

Whenever you write your deck and send it out I think you should actually think to yourself, “my competitors are probably going to read this one day and this will be forwarded widely” and if your response isn’t “so what!” Competition isn’t won or lost by your marketing decks?—?it’s it’s won by how you innovate and by how you execute.

Funding 239
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The Changing Venture Landscape

Both Sides of the Table

I’m over-paying for every check I write into the VC ecosystem and valuations are being pushed up to absurd levels and many of these valuations and companies won’t hold in the long term. If you’re going to play in the big leagues you need to be writing checks from a $700 million?—?$1 Are we in a bubble?” By definition?—?I’m of the fund.

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5 Startup Challenges That Derail Many Entrepreneurs

Startup Professionals Musings

Funding is depleted before customer sales ramp up. Keep control by writing every check personally, and manage receivable and payables tightly. Your customers and competition make unexpected moves. Smarter entrepreneurs don’t wait for a crisis to drive change, by defining key milestones and metrics for tracking progress.

Startup 131
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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Your competitive advantage. Don’t kill your credibility by saying you have no competition.

Summary 97
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. “COGS” represents the amount that each sale costs you.

Startup 418
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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

2: As expected at least one person accused me of writing this post because I want to see lower valuations. As an early stage investor you’re often planning around 10x your investment at the time your write your first check so in this case you’d be going into your investment expecting an exit of $800 – $1.2

Startup 336