Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

Social Media 115

Social Media Media Startup Social Network 115

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. RingCentral Startup tool: Web conferencing app Price from: $11.99 Here are a couple of our favorites.

Tool 128

Tool Startup Software Review Technical Review 128

Berkonomics

DECEMBER 31, 2015

Owned media comes from the databases you own, such as your company’s web site, email. newsletters, profiles in social media, or apps you have created requiring registration or download. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

Social Media 120

Social Media Newsletter Advertising Media 120

Startup Professionals Musings

NOVEMBER 28, 2018

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Marty Zwilling.

Customer 79

Customer Custom FAQ Technical Review 79

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

OCTOBER 30, 2016

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Marty Zwilling.

Customer 102

Customer Custom FAQ Technical Review 102

Startup Professionals Musings

JUNE 6, 2012

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. That’s just not sufficient to hold today’s fickle, less loyal, and ready to jump customer. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today.

Customer 97

Customer Custom Services Startup 97

SoCal CTO

NOVEMBER 17, 2009

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. We need to spend some time discussing what you do with the social web.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 60

Customer Custom Marketing Social Media 60

Berkonomics

MARCH 23, 2023

The mobile Internet – The latest major computing cycle [Email readers, continue here…] Over the last fifty years, the world transitioned from mainframe computing to mini-computers to PCs to the desktop Internet. We will enable segmentation of the population to produce customized messages and actions. This is big business.

Mobile 156

Mobile Commerce Software Review Yammer 156

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

Customer 89

Customer Custom Services High Tech 89

socalTECH

MARCH 2, 2010

Torrance-based LiveOffice , a provider of email archiving services, announced today that the firm is releasing a new product specifically aimed at archiving social media sites, including LinkedIn, Facebook, and Twitter.

Torrance 202

Torrance Social Media Social Network Web 202

Startup Professionals Musings

JUNE 17, 2016

For too many small businesses, customer service is still seen as a “burden.” The report also indicates that customer problem experiences continue to increase, up four percent to 54 percent since the last study. These days, relationships and online reviews are key drivers for over 80 percent of new customers.

Customer 56

Customer Custom Startup Satisfaction 56

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

MARCH 19, 2013

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Marty Zwilling.

Customer 99

Customer Custom FAQ Technical Review 99

Inverted Software

SEPTEMBER 8, 2017

In today’s connected world, businesses are focusing on acquiring and retaining customers using a wide array of tools. At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. Here is our list: Hootsuite.

Software Review 44

Software Review Tool Software Marketing 44

socalTECH

JULY 21, 2011

Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0. Now, what we've entered is actually Social Media 2.0, Now, what we've entered is actually Social Media 2.0, That was in addition to the social media work I'd done.

Social Media 248

Social Media Zumbox Media Startup 248

Jason Nazar

AUGUST 15, 2013

The 7 Ways to Get (unpaid) Traffic on the Web. “If There are 7 Ways to Get Traffic on the Web, in no weighted order they are: 1.) Social Media. The Viral Loop / User Email. Helpful Resources about for Getting Referral Traffic : Top Blogs List (with email contacts). Search Engines. Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61

Berkonomics

JUNE 16, 2016

Phishing, a play on the word “fishing,” is a dangerous form of executive or CEO email fraud, and is negatively impacting individuals and companies worldwide. Phishing can hook you through infected emails – or links to a fake website containing malware – or information capturing forms you are asked to complete.

Anthem 120

Anthem Software Review Email Organization 120

Tech Zulu Event

AUGUST 4, 2011

If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. Embedded in the page are standard social media buttons like Facebook, Twitter, Disqus and good old fashion email as methods to recommend programming that you like.

Web 65

Web Netflix Social Media Product 65

Startup Professionals Musings

MARCH 14, 2011

Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Marty Zwilling.

Technical Review 90

Technical Review Customer Custom FAQ 90

SoCal CTO

JANUARY 5, 2011

- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Startup Professionals Musings

FEBRUARY 15, 2019

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Yet I am amazed to see from recent data that nearly 36 percent of small businesses today still have no web presence at all.

Web 76

Web Startup Sites Design 76

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Engage your audience with social media.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

MARCH 14, 2011

For this morning's interview, we spoke with Scot Richardson , CEO of Los Angeles-based LaughStub (www.laughstub.com), which develops software which helps comedy clubs and others manage ticket sales, online marketing, and customer relationship management. What is Laughstub? Scot Richardson: In a nutshell, we're a WordPress for venues.

Ticketmaster 140

Ticketmaster CTO Hire Tech Coast Angels Social Media 140

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Utilize Popular Social Media Platforms. Collect Email Lists. Increase Your On-Site SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Social Media 55

Social Media SEM Startup Advertising 55

socalTECH

JUNE 9, 2010

To understand why investors are finding the firm so interesting, and why the company raised such a large round, we spoke with Adam Bernhard , CEO of the firm, about the company and funding, how email has allowed the firm to get past the "Google trap" of marketing on the web, and where the firm is going. Adam, thanks for the time.

Sales 224

Sales Email Startup Sample 224

Startup Professionals Musings

APRIL 25, 2014

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business.

Marketing 91

Marketing Examples Startup Customer 91

Eric Greenspan

JANUARY 13, 2014

They have the worst customer service of any company I deal with. If you have an issue renaming or merging a page, you get an email that says “denied.” Can you email them? Perhaps filling out a web form, but the response is usually something along the lines of “Thank you for submitting feedback.

Email 100

Email Social Media Social Network Competition 100

Eric Greenspan

JANUARY 13, 2014

They have the worst customer service of any company I deal with. If you have an issue renaming or merging a page, you get an email that says “denied.” Can you email them? Perhaps filling out a web form, but the response is usually something along the lines of “Thank you for submitting feedback.

Email 100

Email Social Media Social Network Competition 100

Jason Nazar

JANUARY 14, 2009

There are 7 Ways to Get (unpaid) Traffic on the Web , in no weighted order they are: 1.) Social Media. The Viral Loop / User Email. Wikipedia and About are two of the most popular sites on the web, but the majority of their traffic comes from referrals from search engines, not people going directly to their site.

Web 62

Web Social Media Content Sites 62

Startup Professionals Musings

MAY 31, 2012

The days when you could launch your business with a new web site, and the phone would begin to ring, are long gone. Today’s platform is built of people, including yourself, contacts, connections, and followers, who can amplify your message through social media and spread it to your target customers.

Startup 104

Startup Social Media Platform Blogging 104