Startup Professionals Musings

NOVEMBER 20, 2022

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

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Customer Custom Competition Netflix 103

Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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Customer Custom Satisfaction Examples 133

Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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Customer Custom Technical Review Examples 123

Startup Professionals Musings

FEBRUARY 4, 2023

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. For example, Google’s Ngram service has already datafied over 5.2 quintillion bytes a day.

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Custom Customer Social Media Research 115

TechEmpower

JULY 24, 2023

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? Free trials?

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Develop Development Technical Review SEO 520

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. For example, Uber recently made the move into food delivery with UberEATS. Remember when you were a startup?

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Customer Custom Examples IBM 143

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

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Customer Custom Marketing Social Media 168

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product.

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Customer Custom Marketing Content 127

Startup Professionals Musings

FEBRUARY 25, 2022

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

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Demand Customer Custom Startup 126

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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Customer Custom Social Media Technical Review 173

SoCal CTO

JUNE 15, 2011

As an example, they walk you through getting your profile more complete. From a post BranchOut, Inherently Viral Services And Customer Acquisition On Social Networks they point to the following kinds of responses that being overly aggressive in pushing viral can cause: You are up and going in just a few clicks.

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Examples Startup Course Networking 331

SoCal CTO

JUNE 15, 2011

As an example, they walk you through getting your profile more complete. From a post BranchOut, Inherently Viral Services And Customer Acquisition On Social Networks they point to the following kinds of responses that being overly aggressive in pushing viral can cause: You are up and going in just a few clicks.

Examples 323

Examples Startup Course Networking 323

Tech Coast Venture Network

AUGUST 11, 2015

Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture — when you get the company culture right, great customer service and a great brand will happen on its own. Portions of the budget are dedicated to employee team building and culture promotion.

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Examples Company Companies Google 100

Tech Coast Venture Network

AUGUST 11, 2015

Great benefits and a workplace that is fun and dedicated to making customers happy all fit in with the Zappos approach to company culture — when you get the company culture right, great customer service and a great brand will happen on its own. Portions of the budget are dedicated to employee team building and culture promotion.

Examples 100

Examples Company Companies Google 100

Berkonomics

NOVEMBER 24, 2016

Repeat customers, raving fans, angry backlashers, commodity shoppers. Here’s another way to look at the ladder to an ideal customer loyalty relationship. Customers hate this, especially when they have a complaint. You don’t want your customers to buy strictly because you have become their “habit of comfort.”.

Customer 120

Customer Custom Satisfaction Pricing 120

Berkonomics

JUNE 27, 2019

And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Then, what is a benchmark for customer outreach? But, do your customer know that they want? Do customers know what they want from their suppliers for future products? That’s bad behavior!

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Customer Custom Course Email 120

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

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Customer Custom Social Media Startup 133

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

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Customer Custom Company Companies 84

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

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Customer Custom Product Metrics 85

TechEmpower

NOVEMBER 13, 2023

For example, let’s consider Mark. So instead, we fill it with a completely custom blurb, written just for him: Hello! That blurb, and the following examples, were all generated from GPT in only a few seconds, at a cost of less than one penny. Which means better conversions and happier customers.

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Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

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Customer Custom Social Media Startup 94

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. by an expert and friend in this space, Arnie Kuenn , which offers guidance and examples on new and modern approaches for the rest of us: Build a blog.

Examples 93

Examples Content Marketing Entrepreneur 93

Berkonomics

JANUARY 12, 2017

I recently experienced an amazing effort of outreach by a vice president of a large national customer asking for a meeting with the product development team of a critical supplier, one of “my” companies. How often have you worried over having to be the protector of your team, the intentional barrier between team and customer?

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Customer Custom Email Examples 120

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders, no surprise?—?that’s founders, marketers, investors?—?and

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Product Platform Advertising Acquisition 424

Both Sides of the Table

JULY 9, 2013

You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems. .” Which customers to target: Elephants, Deer or Rabbits ?

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Customer Custom Marketing Newsletter 324

Startup Professionals Musings

JULY 31, 2019

After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. For example, I recently picked up my phone to call a well-advertised local company for a TV repair.

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Customer Custom Demand Examples 83

Berkonomics

OCTOBER 19, 2023

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

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Training Resource Customer Custom 156

Berkonomics

FEBRUARY 22, 2024

A fair example In my former industry, I became an informal centralized source for knowledge about the revenues of each of the many competitors, with a special skill for asking just the right questions to obtain the information. Most CEOs want to obtain information about their competitors in the most subtle and non-obvious ways.

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Examples Guide Conference Course 156

Berkonomics

AUGUST 2, 2012

And that behavior results in leaving little time for outreach to the most critical possible component in your chain – your key customers. Email readers, continue here.] Do customers know what they want from their suppliers for future products? Do customers know what they like when they see it? Of course they do.

Customer 159

Customer Custom Course Email 159

Startup Professionals Musings

DECEMBER 2, 2016

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences. Stewart and Patricia O’Connell.

Customer 94

Customer Custom Design Oracle 94

Berkonomics

OCTOBER 26, 2023

You’re fighting to put out the fires from customer complaints, or incomplete work, or are suffering from an inability to focus upon new development or new customers before cleaning up the mess inside your organization. The customer pays for all or at least 90% of the bill, perhaps holding back a retainer awaiting completion.

Resource 156

Resource Customer Custom Software 156

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.

Social Media 213

Social Media Customer Custom Media 213

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. ” customer segment.

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Netflix Customer Custom Pricing 287

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

SEPTEMBER 19, 2022

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers. Customize to differentiate, but do it efficiently.

Competition 123

Competition Customer Custom Examples 123

Startup Professionals Musings

JANUARY 31, 2018

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Quantify the difference for your customers. Customize to differentiate, but do it efficiently.

Customer 63

Customer Custom Examples Product 63