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Thinking Beyond the Browser

SoCal Tech Calendar

Marketing and Sales Executives Society. Your customers are skipping the url and using apps for business. Your sales team is also becoming app-centric. Learn how Mike Colombo, Partner and CEO, Partner at MAARK is helping his biggest B2B clients think beyond the browser and win the race for customers and sales productivity.

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12 Ideas for Stronger Website Engagement

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. Karen Marchetti from Response FX will take you through the 12 hottest ideas to drive stronger prospect and customer engagement across your web "Content Hubs". Thursday, September 20, 2012 -- 12 Ideas for Stronger Website Engagement.

Ideas 113
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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Driving Purchase Decisions in the Social Media Era. See [link] (more)

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era.

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Marketing Automation

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. These organizations have seen sales lead increases of 40-80%, higher conversation rates, brand awareness increase, and better customer interaction. Thursday, May 12, 2011 -- Marketing Automation: Driving 40-80% More Leads That Close.

Marketing 100
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Virtual Events: Selling More by Spending Less

SoCal Tech Calendar

TCOSC Marketing and Sales Executive Society. Customer and prospect events can be risky, with the cost of staging the event often exceeding the revenue generated. Wednesday, March 16, 2011 -- Virtual Events: Selling More by Spending Less. Speaker: Steve Gogolak, Executive Director of Media and Webcasting, Cramer.

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Driving Revenue thru Relationships

SoCal Tech Calendar

Brands have expanded their business by connecting with millions of customers and prospects in a more authentic way. This program will include an overview of the social business model, social business software and resulting business opportunities that are driving some of the biggest changes in sales and marketing practices in decades.