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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

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Massage-on-demand company, Soothe, raises $31 million

TechCrunch LA

The massage-on-demand service Soothe seems to be rubbing investors the right way with the close of a new $31 million round of funding. The company said the new round would help keep massage therapists in its network with pricing that can be up to three times more than those therapists would make in their local markets.

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Demand Media Prices IPO, Begins Trading Today

socalTECH

Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 Demand Media had initially filed for its IPO in August. per share, and above the initial 7,500,000 shares. Morgan Stnaley & Co.,

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Demand Media Sets IPO Pricing Range

socalTECH

Santa Monica-based Demand Media , the online publishing firm headed by Richard Rosenblatt, said today in an S-1 filing that it expects its IPO to be between $14.00 Demand Media runs such sites as LiveStrong and eHow, along with a network of other media and content focused sites. and $16.00

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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. The reality is that when unemployment sinks in demand is likely to get worse.

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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201
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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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