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Demand Media Prices IPO, Begins Trading Today

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Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 Stifel, Nicolaus & Company, Incorporated, RBC Capital Markets Corporation, Pacific Crest Securities LLC, Raine Securities and JMP Securities LLC.

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Serviz Acquired By Porch

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Sherman Oaks-based Serviz , the on-demand home services company founded by serial entrepreneurs Zorik Gordon and Michael Kline, has been acquired by Porch , another online marketplace for home services. Porch, which is based in Seattle, said it will integrate the Serviz technology platform into its own site, Porch.com. READ MORE>>.

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Hulu Eyes IPO

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Los Angeles-based Hulu , the online video streaming site, is apparently in efforts to file for an IPO, as a long line of Southern California firms heads towards the public markets. According to a report in the New York Times, Hulu is in discussions with investment bankers about pursuing an IPO in the fall. READ MORE>>.

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

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Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.