Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

MAY 15, 2017

Goleta-based Transphorm , which is developing gallium nitride (GaN) semiconductors, reported a design win fo its components this morning. Bel Power Solutions' new TET3000 power supply is aimed at the enterprise server, router, and network switching market, and provides 3KW of power. READ MORE>>.

Design 133

Design Report Networking Marketing 133

SoCal Tech Calendar

MAY 4, 2017

Wednesday, May 10, 2017 -- Designing UX with Willy Lai, recent Apple UX Design Director. Lai’s hands-on workshop teaches designers, product managers, marketing managers, and engineers how to design successful user experiences for software products and services across devices. Email willylai@willylai.com.

Design 100

Design Email Software Product 100

socalTECH

FEBRUARY 21, 2014

Can''t find a good designer? A new, San Diego startup, Launchsite , has a new online marketplace and service which aims to help you find a website designer--by letting you post your website project, and getting three website concepts presented to you to pick from. designer market marketplace project website design launchsite'

Design 212

Design Help Sample San Diego 212

socalTECH

APRIL 12, 2019

Camarillo-based semiconductor developer Semtech has chalked up another design win for its LoRa wireless radio frequency technology, saying that its technology has been selected by an aerospace manufacturer, Ineo-Sense , for it smart asset tracking tools. Semtech's low power wireless technology are used in the Internet-of-Things (IoT) market.

Design 133

Design Tool Technology Marketing 133

Tech.Co

JUNE 22, 2021

Shopify is planning to strike a blow at Amazon by entering the affiliate marketing space. But, it also represents another swipe at Amazon's near-monopoly control of the affiliate marketing space. Why Would Shopify Expand into Affiliate Marketing? Put simply, affiliate marketing is big business. Considering Shopify?

Marketing 177

Marketing Buzzfeed Guide Platform 177

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. Strive for breathtaking design, as well as function. Build a great team and nurture them.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. Use experiments versus designing the ideal ad. Marketing must be everyone’s top priority.

Custom 168

Custom Customer Marketing Social Media 168

socalTECH

OCTOBER 2, 2019

Camarillo-based analog and mixed-signal semiconductor developer Semtech has rolled out a new reference design for its line of LoRa low power wireless products, with a design for indoor wireless gateways for its LoRa protocol. READ MORE>>.

Design 100

Design Mobile Product Marketing 100

Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Design the full stack, not just a new software element. Target a global market rather than a local from day one.

Capital 138

Capital Marketing Ideas Venture Capital 138

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science. Marty Zwilling.

Marketing 141

Marketing Startup Social Media Technical Review 141

socalTECH

AUGUST 9, 2013

Venice, California-based PromoJam , the social marketing startup headed by Matt and Amanda MacNaughton, said this week that it has launched a new tool for launching social, direct, and mobile marketing campaigns. tool software marketing social promojam' The company said the new offering starts at $29.99. READ MORE>>.

Tool 225

Tool Marketing Venice Design 225

socalTECH

JUNE 26, 2013

A new, startup incubator-created by the Art Center College of Design and the California Insitute of Technology --said this morning that it has launched a brand new, design-focused incubator, housed at Idealab. Breitenberg is special assistant to the president of Art Center College of Design. READ MORE>>.

Incubator 178

Incubator Idealab Design CalTech 178

socalTECH

AUGUST 14, 2014

Carslbad-based radio frequency and mixed signal semiconductor developer MaxLinear is targeting the Latin American market with a new, reference design for the broadcast HDTV market. maxlinear latin america reference design hdtv broadcast dongle international' READ MORE>>.

Design 138

Design Marketing Services Develop 138

socalTECH

JUNE 23, 2016

Pasadena-based electronic hardware design and manufacturing information service Supplyframe says it is launching a new design lab in Pasadena today, where it will look to bring together investors and entrepreneurs to bring hardware projects to market.

Pasadena 100

Pasadena Design Sites Entrepreneur 100

socalTECH

MARCH 11, 2020

Centera Photonics is a develops of optical modules for the high performance, data center market. Carlsbad-based MaxLinear reported today that its Telluride PAM4 digital signal processor (DSP) has been selected by Centera Photonics for a 100G optical module, which will be used in hyperscale data center applications.

Design 113

Design Report Marketing Develop 113

Startup Professionals Musings

NOVEMBER 13, 2019

As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A recent survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision.

Design 97

Design Coach Ideas Organization 97

Both Sides of the Table

NOVEMBER 23, 2010

I recently wrote a post about design simplicity where I encouraged technology design teams to think about “designing for the novice, configuring for the pro&# users. I’ve seen this “error of iteration&# occur many times in software designs. But they’re missing the design iteration concept.

Design 284

Design Product Screening Examples 284

socalTECH

JULY 16, 2020

Los Angeles-based Creator Connect announced this morning that it has launched a brand new service, which allows artists and designers to offer their services up to others. The new service said it lets users hire an artist to create your painting, sculpture, artifact or outfit of your dreams at your own budget.

Design 113

Design Los Angeles Services Angel 113

socalTECH

JUNE 3, 2013

Newport Beach-based Mindspeed and LTE chipmaker Sequans Communications are in a collaboration this morning, saying that the two are working together on a Category-4 LTE fixed wireless gateway reference design. mindspeed sequans reference design semiconductor electronics' READ MORE>>. READ MORE>>.

Design 159

Design Marketing Company Companies 159

socalTECH

JUNE 21, 2013

Carlsbad-based radio frequency semiconductor developer MaxLinear said Thursday that its products have been designed into a reference design from STMIcroelectronics. maxlinear stmicroelectronics reference design dvbt2' READ MORE>>.

Design 138

Design Marketing Technology Product 138

socalTECH

DECEMBER 24, 2017

Sansar™ , announced the launch of a fashion market for user-created avatar clothing, opening new creative and entrepreneurial opportunities for users. In addition, Sansar has launched a first-of-its-kind integration with Marvelous Designer , the fashion design software by CLO Virtual Fashion Inc.

Marketing 160

Marketing Design Custom Customer 160

socalTECH

MAY 26, 2017

Santa Barbara-based Yardi , the developer of property management software, has launched a new property marketing service, which includes search engine optimization (SEO), search engine marketing (SEM), and enhanced online listings on Yardi's RENTCafe service. Pricing on the new service was not announced.

SEM 124

SEM SEO Search Engine Optimization Services 124

socalTECH

DECEMBER 20, 2016

Los Angeles-based mitu , the Latino digital media company, said it has named Danny Johnson as its first Chief Marketing Officer. Johnson was previously at 20th Century Fox, and was co-founder of digital marketing agency Creative Asylum (acquired by Modus Operandi).

Marketing 100

Marketing Los Angeles Design Media 100

SoCal Tech Calendar

APRIL 22, 2019

Thursday, April 25, 2019 -- Navigating the Green Rush: Canna Advertising, Marketing and Branding. Hear from stand-out canna brands and marketers as they discuss what to know when launching campaigns to reach customers and partners. See [link] (more)

Advertising 100

Advertising Marketing Design Custom 100

Both Sides of the Table

NOVEMBER 22, 2010

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, My philosophy emanated from my days of programming and later designing corporate software in the early 1990′s.

Design 325

Design Startup Web 2.0 Tips 325

SoCal Tech Calendar

JUNE 6, 2019

Wednesday, June 12, 2019 -- DigiMarCon West 2019 - Digital Marketing Conference and Exhibition. Hear from some of the most audacious and thought provoking speakers in the digital marketing industry. DigiMarCon West 2019 is your chance to. See [link].

Conference 100

Conference Marketing Santa Monica Los Angeles 100

socalTECH

FEBRUARY 7, 2017

Los Angeles-based cloud and web hosting operator Media Temple said this morning that it has named Lou Kikos as the company's new Vice President of Marketing. Media Temple focuses on providing its web hosting to web designers, developers, app publishers, creative agencies and enterprises. READ MORE>>.

Media 100

Media Marketing Web Design Web 100

socalTECH

JANUARY 22, 2019

San Diego-based ID Analytics , which provides consumer risk management and analytics products, is expanding its offerings to the automotive lending market, the company said today.

Symantec 133

Symantec Product Marketing San Diego 133

Startup Professionals Musings

MARCH 5, 2021

The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together. Stakeholder power. Globalization.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

NOVEMBER 30, 2015

Los Angeles- and London-based MakieLab , one of the companies out of Disney's recent Disney Accelerator class, started shipping its Disney-themed, custom 3D printed dolls on Friday, with clothing and designs from Disney properties. READ MORE>>.

Design 100

Design Class Los Angeles Custom 100

socalTECH

FEBRUARY 20, 2014

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. nearwoo marketing local advertising mobile partnerships partners' READ MORE>>.

Marketing 147

Marketing Santa Monica Advertising Mobile 147

socalTECH

MAY 8, 2013

Carlsbad-based RF semiconductor developer MaxLinear says today that it has scored a design win with Technicolor. MaxLinear, which develops integrated radio frequency (RF) and mixed-signal ICs used in the communications market, said that one of its cihps has been used for a high definition, set-top box for the Latin American market.

Design 138

Design Marketing Services Develop 138

Tech.Co

MAY 16, 2024

In spite of these roadblocks, there are a growing number of Black-owned business grants available, designed to help close the gap and make the business landscape more diverse. Department of Commerce MBDA is a Federal grants program designed to support the growth of minority-owned businesses across the US.

Design 225

Design Commerce Entrepreneur News 225

socalTECH

JUNE 4, 2020

Camarillo-based Semtech says one of its semiconductor products have been selected by a developer of video cameras for the eSports and other markets. According to Semtech, its BlueRiver technology has been incorporated into video cameras from YUAN High-Tech Development Co.,

Design 124

Design High Tech Company Companies 124

Startup Professionals Musings

NOVEMBER 14, 2020

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. Mobilize the total power of your team to not only build the product, but also build the market. Give credit.

Marketing 130

Marketing Develop Development Startup 130