Car Door Slam Or Spare Tire? Should Startups Build For Buyers Or Users?
InfoChachkie
MARCH 16, 2016
However, they clearly have a long term impact on the customer’s overall satisfaction and thus their propensity to purchase additional products in the future. In the early 2000’s, SaaS was a nascent concept and most companies were reticent to rent software. Users, on the other hand, immediately saw the benefits of SaaS.
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