article thumbnail

Dollar Shave Club Acquired For $1 Billion By Unilever

socalTECH

In another, stunning exit for Southern California's technology startup community, Los Angeles-based Dollar Shave Club has been acquired from a reported $1 billion by Unilever. Dollar Shave Club operates a subscription, razor and toiletries accessory business targeted at men. READ MORE>>.

article thumbnail

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. Postie has raised $3.5

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Dollar Shave's TV Push Powered By Convertro

socalTECH

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

article thumbnail

Science Inc. Backs Liquid Death's Punk Water Brand

socalTECH

seed investment in a new startup, Liquid Death , which sells a canned water brand whose tagline is "Murder Your Thirst". In a tongue-in-cheeck promotional video, Liquid Death says "don't fall for the marketing bull *, water is not yoga, water is LIQUID DEATH". startup, Dollar Shave Club. has just made a $1.6M

article thumbnail

Splash LA October 2016

SoCal Tech Calendar

Speakers include Marc Cuban; Nick Green, CEO and Founder of Thrive Market, which has raised $149 million in financing. Mike Jones, Founder of Science, which has invested in some of LAÂ’s top startups, like Dollar Shave Club. Leura Fine, CEO and Founder of Laurel and Wolf and Sean Brecker, CEO of Headspace.

article thumbnail

Understanding What’s Going on in #LATech

Both Sides of the Table

Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA. Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA. Don’t we know it. It’s not just Snapchat, although there’s that.

article thumbnail

Interview with Michael Greenberg, Retina

socalTECH

In an age of ever increasing marketing spend to attract customers, how do you make sure you aren't spending more acquiring a company than they are worth? Los Angeles-based Retina is using machine learning and artificial intelligence to figure out customer lifetime value (CLV) for such businesses as Dollar Shave Club.