article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

article thumbnail

How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127
article thumbnail

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

article thumbnail

Movio wants to make your marketing videos with generative AI

TechCrunch LA

One of them is Movio , a two-year-old startup leveraging generative AI along with other machine learning frameworks like GAN to make videos featuring talking human avatars. The platform is going after marketers with a Canva-style drag-and-drop interface. How China’s synthetic media startup Surreal nabs funding in 3 months.

article thumbnail

10 Ways To Move From “Thinking Different” To Success

Startup Professionals Musings

Establish a daily framework for action. You will build discipline and get much more accomplished if you build a self-imposed schedule, and commit yourself to following that framework. Similar to the framework step, you have to build systems that get the right work done. Expand your communication media world.

Framework 139
article thumbnail

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.