Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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Social Media Media Snapchat Platform 64

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

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socalTECH

OCTOBER 9, 2019

According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

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socalTECH

NOVEMBER 1, 2018

Venice, California-based Snap , the parent firm of Snapchat , has sued social media influencer and actor Luka Sabbat for failing to promote the company's Spectacles in posts.

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Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need. every month.

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Tech Zulu Event

JULY 28, 2014

Fact: social media is among the top most powerful communication tools today. Pew Internet Project’s research on Social Networking reports that as of January 2014, 74% of online adults use social networking sites. Digital Insights reports in their 2014 Social Media statistics that Facebook has 1.01

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TechCrunch LA

JANUARY 14, 2019

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. Toonstar lets you bring cartoon characters to life thanks to facial recognition.

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TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes.

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socalTECH

FEBRUARY 16, 2017

the parent company of Snapchat , has set its estimated initial IPO pricing, saying this morning in a filing that it estimates its initial public offering price at betwen $14.00 billion on the public markets. Venice, California-based Snap Inc. , and $16.00 Snap has applied to list on the New York Stock Exchange as SNAP.

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socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? And, if you're a social platform, is there a way to monetize all that activity happening on your service? The majority of our time is now spent online. Our software just has to be on a user's device, and we have lots of ways to get there.

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socalTECH

NOVEMBER 8, 2017

SNAP was already down around 12 percent in pre-market trading on Wednesday, falling from a close of $15.12 SNAP CEO Evan Spiegel said on Tuesday the company is planning a big redesign of its Snapchat app, to broaden appeal of its app to new users. on Tuesday to around $13.33 READ MORE>>.

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TechCrunch LA

AUGUST 30, 2022

Still, he expressed hesitancy to characterize and market the startup as an NFT company, although NFTs are core to its business model. Eventually, Nigam sees the company expanding into a full-fledged social network, which he said Gen Z is “starving for.”

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socalTECH

DECEMBER 27, 2016

Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper. You can see all of our holiday reflections here. What's was biggest news from you or your‏ firm this year?

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Tech Zulu Event

JULY 16, 2013

Marketing: SteelHouse. An ad:tech Innovation Award-winning company, SteelHouse is the technology industry’s real-time marketing solution for online retailers. Their Behavioral Marketing Platform even broke new ground at ad:tech 2011 winning an innovation award. Social Media: Snapchat.

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Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. Be targeted in marketing and lead generation.

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socalTECH

FEBRUARY 19, 2016

Social media allows women to seek out other, like minded women, and learn from them. Before that, I was heading up global consumer marketing for entertainment, sports, and video at Yahoo. Or, maybe they'd learn from a magazine. Michelle believes that women should learn from other women. The equivalent value is approximately $40.

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socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. We want to help you monetize your knowledge, your skills, and your social media. Right now, we're helping people every day make money on their favorite social platforms.

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Tech.Co

FEBRUARY 14, 2017

On your birthday, something special happens on social media: you receive hundreds of likes and well wishes from friends, family, high school classmates and people you haven’t talked to for years on Facebook. Snapchat Stories are an easy way to send your friend a birthday wish. Big brands are also heading for Doppels.

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Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). There is no substitute for market research and independent verification that a large opportunity exists.

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Startup Professionals Musings

MARCH 16, 2016

I’m not recommending that you saturate your discussions with lingo, but responding with a blank stare once-too-often won’t convince anyone that you can build the next world-changing business or outpace the market. Prime examples include Uber, Airbnb and Snapchat. Growth-hacking” marketing. Could your startup be the next one?

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Tech Zulu Event

FEBRUARY 17, 2016

In fact, Twitter was one of the first mobile social media platforms. While running my family wine business , I used Twitter’s search for market research and to find new customers. In 2009, when the platform was just under three years old, Nielsen put out a report stating that Twitter had grown 1,382% year-over-year.

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Startup Professionals Musings

FEBRUARY 20, 2017

They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat. One resource that’s worth your time is a new book, “ The Ultimate Start-Up Guide ,” by a couple of entrepreneurs and marketing experts who have been there, Tom Hogan and Carol Broadbent.

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