Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Only one guy in the room knew – their tech lead. How many adds came through organic SEO? How many through SEM?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! But until recently we had not made these tools available to non-technical people – namely marketers who want to control their campaigns without necessarily wanting to call in the IT team to implement tools.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. The metrics were good but we wondered how much better they would be when we expanded our product.

Startup 150

Startup Marketing Study SEO 150