Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. The tools and measurements are the same for both.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

FEBRUARY 21, 2020

Anticipate and establish supporting social media accounts. Customers expect consistency of your brand name across all channels, so don’t pick a web site name if the comparable name is available or already taken on relevant social media. It’s easier, cheaper, and quicker to pivot at this stage rather than later.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

APRIL 29, 2019

Through SEO (search engine optimization) techniques on your site, and help from good Content Marketing platforms such as “ Link-able ,” customers will be drawn to your site to expedite the building of your brand. Blogging is a good hub for all your social media outreach. A good blog is short and tightly written.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

SoCal Delicious

JANUARY 15, 2010

Shortcut: sebastian-x.com Blog About Blogroll Links How brain-amputated developers created the social media plague Posted on 12 January, 2010 The bot playground commonly refered to as “social media&# is responsible for shitloads of absurd cretinism.

Social Media 41

Social Media Develop Development Media 41

Startup Professionals Musings

OCTOBER 3, 2012

Social media activities require professional effort and time, so beware the hidden costs. Assess cost versus value with analytics and measurement tools. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media.

Startup 96

Startup Social Media Content Paid Search 96

SoCal CTO

MARCH 9, 2007

Some very interesting graphics including this heat map: Very cool visualization tool! Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Los Angeles Social Media Starters What is Visible Networking? He has twenty years’ experience as a CTO.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225

Web Social Media SEO Media 225

socalTECH

OCTOBER 30, 2013

We partner with them, and give them tools to help their business. The florist business center we launched recently empowers florists, with tools to run email marketing campaigns, reach out through social media, and even gives them a point of sale system and website builder. They have to pay for placement.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

NOVEMBER 12, 2013

Social media activities require professional effort and time, so beware the hidden costs. Assess cost versus value with analytics and measurement tools. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

DECEMBER 14, 2013

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 to help bloggers and blog readers with comments.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

AUGUST 25, 2011

Start with a new understanding of the real customer need, their search process in finding you (referral, website, social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Align your business model to how your customers want to buy. Don’t start from how you want to sell.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Jason Nazar

AUGUST 15, 2013

Social Media. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Social Media – Digg, Reddit, StumbleUpon, Del.icio.us, Twitter.This is a separate segment of referring traffic that warrants its own category. To make sure you maximize the potential for traffic from social media: 1.)

Web 61

Web Social Media Content Sites 61

Jason Nazar

JANUARY 14, 2009

Social Media. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Social Media - Digg, Reddit, StumbleUpon, Del.icio.us, Twitter. make sure you maximize the potential for traffic from social media: 1.) Search Engines. Referring Traffic / Press. Refreshing Content.

Web 62

Web Social Media Content Sites 62

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. There are the new tools like Tumblr and Posterous. They’re more light weight, easier to use and more social. The disadvantage is that you can’t install a lot of additional tools that use Javascript. What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). Today awe.sm The other major pilot customer was. I have been using the basic awe.sm

Marketing 307

Marketing Technical Review Startup Tool 307

SoCal Delicious

JANUARY 15, 2010

Standalone URI shorteners work fine when you want to shorten mostly foreign URIs, but that’s a crappy approach when you want to submit your own stuff to social media. Because you throw away the ability to totally control your traffic from social media, and search engine traffic generated by social media as well.

SEO 37

SEO IP PHP Blogging 37

Tech Zulu Event

NOVEMBER 11, 2011

I use a free mind mapping tool called MindMeister to help me chart out the common identity of my audience. Write those down and then head over to Google Keyword Tool. Don’t worry about alienating people who don’t exactly match your fictitious character. Create your blog. Check “exact” as you will see to the left.

Blogging 83

Blogging Email Writing Sites 83

SoCal CTO

JULY 13, 2010

8 Really Cool Web-Based Tools for Bloggers - Blogtrepreneur | Entrepreneur Blog , June 1, 2010 Looking for cool applications to help you make your blog or site all it can be? SEO in #20tweets - Gabriel Weinberg , June 13, 2010 Recently I spoke at Dreamit Ventures on SEO. And be generous. We’ve found some good ones!

Startup 175

Startup Venture Capital Slides Blogging 175

Both Sides of the Table

MAY 15, 2010

SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. AdReady – Develops software tools and management platform that assists content publishers and ad agencies with the creation of display ads. OTHER DEALS. Rumored to be appox. Primarily targets SMBs.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

SoCal Delicious

SEPTEMBER 22, 2008

This likely means something like Google Analytics , although there is a very large universe of equivalent tools out there as well. For example, there might be a series of flows in how users come into the site, starting with ads, SEO, or otherwise. How do you approach collection and reporting and what tools do you use?

Startup 29

Startup IP Email Report 29

SoCal CTO

MARCH 16, 2007

And in fact all our globally-connecting-social-networking tools are making face-to-face more, not less desirable. Thanks to the tools yall are building, we now have more far-flung friends--including people weve never met f2f--than ever before. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150