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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products.

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Scripted.com, Backed By LA Investors, Finds $9M More

socalTECH

The company now offers up a marketplace to find content--blog posts, white papers, tweets, Facebook posts, and more--from freelance writers. The company was founded by UCLA Andreson and USC Film School grads who had met as undergrads at Claremont McKenna. READ MORE>>.

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Elon Musk Is Officially Building His Own Hyperloop

Tech.Co

Musk first created the concept for the Hyperloop back in 2013, publishing a free white paper on the subject online. You remember when he made a Twitter bet that he could power South Australia within a 100 day period? He’ll be done by December. A Hyperloop History. Now Elon’s throwing his own hat into the ring he created.

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How to keep ahead of evolving cyber threats

socalTECH

A white paper from cyber security firm Fortinet says that any cyber defence system needs four elements: Prevention : act on known threats and information, utilising next-generation firewalls, endpoint security and secure email gateways. How can you keep ahead of evolving cyber threats, then?

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Eucalyptus Joins In Cloud Computing Alliance

socalTECH

The three vendors said that they will offer up a video, an online webinar, white papers, a readiness assessment workshop, and other resources around their effort. The three vendors first announced the three way collaboration back in August.

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Competitor annual reports, white papers, press releases, and presentations are great sources of data and trends that you can use to support your own efforts. Pay particular attention to the titles discussing the latest issues having big opportunities, like alternative energy, global warming, and technology trends.

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10 Tips For Crafting An Investment Grade Venture Plan

Startup Professionals Musings

If necessary, create a separate white paper for other details and reports. With that in mind, here are some specifics that bear repeating, updated from an old, but still accurate, article on simple plans by Tim Berry: Keep the plan short. You can cover everything you need to convey in 20 pages of text. Polish the overall look and feel.

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